Advertising

NBC thought this ad was too edgy for Super Bowl yesterday's viewers, so it refused to run it.

Even though the ad isn't that much different from the sex and violence Fox airs daily and many Victoria's Secrets commercials, in today's post-wardrobe malfunction world the decision isn't that suprising.

What's most interesting is how NBC's decision didn't stop people from seeing the ad because it's available on YouTube. There was a time when the three major television networks had the power to determine what messages were delivered and which products were sold. No more.

In case you don't have one in your neighborhood, Chicken Our Rotisserie is an upscale fast food restaurant that specializes in (surprise!) chicken.  It is also a company with advertising slogans that almost certainly will provide fodder for the next edition of Eats, Shoots & Leaves.

Chicken Out's big slogan -- "Eat Good" -- is the modern day equivalent of the "Us Tareyton smokers would rather fight than switch" slogan from the 1960s and 1970s, that is, something that sent English teachers into spasms.

But the Chicken Out slogan I noticed over the weekend -- "Home of the healthier chicken" -- is the one that belongs on an SNL skit.

Exactly what is a healthier chicken?  Does it workout more, get more rest, drink more water, drink less alcohol, do yoga to manage stress, get fewer colds?